Every product starts with a purpose.
Browse our shops to find branded pieces that connect, convert, and make your brand tangible.
What’s The Current?
Like its name, The Current flows with the moment — evolving, shifting, and inspiring.
Curated shops for products, ideas, and gifting worth knowing, all handpicked by the team at Blackfish.
Just Browsing?
Some merch journeys start with a brief — others just start with a scroll. That’s why we’ve built an easy, category-driven way to browse our product catalog.
Our Core Retail Partners
We partner with some of the most trusted names in retail— but this is just a glimpse.
We’re always growing our network to source what fits your brand best.
FAQs
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We’re a branded merchandise agency that helps bring your brand to life through physical product.
From concept to product curation, including custom design, packaging, kitting, and fulfillment, we handle every step, so you don’t have to.
Whether you're a small startup or a global brand, we partner with you to create merch that does more than just show up — it connects, inspires, and lasts. -
We start with a discovery meeting to learn your goals, audience, and budget.
We then meticulously curate product options, mock up designs, manage production, and ship the goods.
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It depends — every project is different.
Timelines vary based on what you’re ordering, how many units you need, the type of customization, and whether you're working under a tight deadline.
The important thing?
We're always upfront about timing, and if you need a rush, we’ll do everything we can to make it happen.
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MOQs vary by product, but most start at 50–100 units.
Higher-end or fully custom pieces may have higher minimums — we’ll always be transparent and help you find the right fit.
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We offer full creative support — from applying your logo to pre-existing products, to custom product concepts, and packaging design.
Whether you have brand guidelines ready to go or need help bringing your vision to life, our design team ensures everything looks sharp, feels intentional, and stays on-brand.
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Think of us as your creative partner — not just your merch vendor.
We’re with you from the first idea to final delivery, making sure every product is intentional and on-brand.
We collaborate closely, guide every step, and sweat every detail so the end result doesn’t just meet expectations — it exceeds them.
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Easy — just reach out and we’ll kick things off with a quick intro meeting.
From there, we’ll guide you through every step of the process, from product curation, mockup designs to delivery — with creative collaboration, full transparency, and zero stress.
Our goal? To bring your merch vision to life and deliver results that go beyond what you imagined.